{"title":"Pueblo Viejo Tequila Australia | Highlands of Jalisco","description":"\u003cdiv class=\"threetwo1-page threetwo1-brand-hub\"\u003e\n\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Overpass:wght@400;500;600;700\u0026display=swap');\n.threetwo1-page{font-family:'Overpass',system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif;color:#1F2949;line-height:1.7;max-width:100%;letter-spacing:.01em;font-weight:500;font-size:22px;}\n.threetwo1-page *{box-sizing:border-box;font-family:inherit;}\n.threetwo1-page h1,.threetwo1-page h2,.threetwo1-page h3,.threetwo1-page h4,.threetwo1-page h5,.threetwo1-page h6{font-family:'Overpass',system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif;color:#1F2949;font-weight:700;letter-spacing:.005em;line-height:1.2;}\n.threetwo1-hero{position:relative;padding:96px 44px;background:linear-gradient(135deg,#1F2949 0%,#2a3658 100%);color:#ffffff;text-align:center;margin:0 -20px 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\u003cdiv class=\"kicker\"\u003eHighlands of Jalisco · By Casa San Matías\u003c\/div\u003e\n  \u003ch1\u003ePueblo Viejo Tequila\u003c\/h1\u003e\n  \u003cp class=\"lede\"\u003eA bartender's tequila with the pedigree of one of Mexico's oldest tequila houses — introduced in 1986 as the working-shift expression of Casa San Matías.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003csection class=\"threetwo1-section\"\u003e\n  \u003ch2\u003eThe Story\u003c\/h2\u003e\n  \u003cp\u003ePueblo Viejo was introduced in 1986 — exactly one hundred years after the founding of its parent house, \u003ca href=\"\/collections\/casa-san-matias\"\u003eCasa San Matías\u003c\/a\u003e. The brief was specific: take the Highlands of Jalisco DNA the family had refined since 1886 and put it into a bar-friendly format that did not compromise on production. The result was a 100% agave tequila built for service speed but made with the same hands and the same agave as the prestige tier.\u003c\/p\u003e\n  \u003cp\u003eThe producer is one of the oldest tequila houses in Mexico — more than 130 years of continuous family ownership. The fields sit in Los Altos de Jalisco, the Highland tequila region above 2,000 metres, where the iron-rich red volcanic soil produces the bigger, sweeter agave piñas that define the Highland style.\u003c\/p\u003e\n  \u003cp\u003ePueblo Viejo became the workhorse expression of the Casa San Matías range — recognised internationally as one of the better-value 100% agave tequilas at its price point, and the entry to the family for bartenders who later trade up into the aged Casa San Matías expressions. 3Two1 Drinks distributes \u003ca href=\"\/collections\/pueblo-viejo-tequila\"\u003ePueblo Viejo\u003c\/a\u003e across Australia.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"threetwo1-section\"\u003e\n  \u003ch2\u003eWhat Makes It Different\u003c\/h2\u003e\n  \u003cp\u003eThe key fact is who makes it: this is a 100% agave Highlands tequila produced by a family house that has been doing the same thing since 1886. It is not a brand sold to a contract distillery; it is the bar-tier release of a 130-year-old producer.\u003c\/p\u003e\n  \u003cp\u003eThe agave is slow-cooked in traditional ovens to develop sweet, caramelised piña character — the foundation of the Highland flavour profile — then double-distilled in the Casa San Matías tradition. The Blanco is bright, fruity and citrus-led; the Reposado adds a clean layer of oak without smothering the agave; the Añejo deepens into vanilla and toasted oak while still reading as a Highland tequila underneath.\u003c\/p\u003e\n  \u003cp\u003eFor high-volume bar use, Pueblo Viejo gives operators something that is rare in its price bracket: a 100% agave tequila with a legitimate single-distillery, single-family pedigree, in a bottle priced for a Margarita well. The bar economics work without compromising on the liquid.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"threetwo1-section\"\u003e\n  \u003ch2\u003eThe Range\u003c\/h2\u003e\n  \u003cdiv class=\"threetwo1-grid\"\u003e\n    \u003cdiv class=\"threetwo1-card\"\u003e\n\u003ch3\u003ePueblo Viejo Blanco\u003c\/h3\u003e\n\u003cp\u003eUnaged Highlands tequila. Cooked agave, citrus blossom, light pepper. The Margarita and Paloma workhorse.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"threetwo1-card\"\u003e\n\u003ch3\u003ePueblo Viejo Reposado\u003c\/h3\u003e\n\u003cp\u003eRested in oak. Adds vanilla and light oak without losing the bright Highland agave underneath.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"threetwo1-card\"\u003e\n\u003ch3\u003ePueblo Viejo Añejo\u003c\/h3\u003e\n\u003cp\u003eLonger-aged. Deeper oak, dried fruit, soft vanilla. A sipping option that still mixes hard.\u003c\/p\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"threetwo1-section\"\u003e\n  \u003ch2\u003eHow Bartenders Use It\u003c\/h2\u003e\n  \u003ch3\u003eTommy's Margarita\u003c\/h3\u003e\n  \u003cp\u003ePueblo Viejo Blanco, fresh lime, agave syrup. Shake hard, salt rim optional. The Highland fruit reads cleanly over the lime — the cleanest expression of the drink at the price point.\u003c\/p\u003e\n  \u003ch3\u003ePaloma\u003c\/h3\u003e\n  \u003cp\u003ePueblo Viejo Blanco, fresh pink grapefruit, lime, soda, salt. Long, dry, refreshing. Service-speed pour.\u003c\/p\u003e\n  \u003ch3\u003eMexican Mule\u003c\/h3\u003e\n  \u003cp\u003ePueblo Viejo Reposado, fresh lime, ginger beer, mint. The reposado oak gives ginger something to grip.\u003c\/p\u003e\n  \u003ch3\u003eAnejo Old Fashioned\u003c\/h3\u003e\n  \u003cp\u003ePueblo Viejo Añejo, agave syrup, two dashes Angostura, orange peel. Stir long. Bourbon's habit, tequila's terroir.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"threetwo1-section\"\u003e\n  \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n  \u003cdiv class=\"threetwo1-faq\"\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs Pueblo Viejo a 100% agave tequila?\u003c\/summary\u003e\u003cp\u003eYes. Pueblo Viejo is a 100% agave tequila produced by Casa San Matías in the Highlands of Jalisco.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWho makes Pueblo Viejo?\u003c\/summary\u003e\u003cp\u003eCasa San Matías, the family tequila house founded in 1886 in Los Altos de Jalisco. Pueblo Viejo was introduced as a sister brand in 1986.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is the difference between Pueblo Viejo and Casa San Matías?\u003c\/summary\u003e\u003cp\u003eSame producer, same family, same Highland agave. Casa San Matías is the prestige and aged-tequila tier; Pueblo Viejo is the more accessible bar-tier expression introduced in 1986.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs Pueblo Viejo a Highlands or Lowlands tequila?\u003c\/summary\u003e\u003cp\u003eHighlands. The agave is grown in the iron-rich volcanic soils of Los Altos de Jalisco, which produce a fruit-forward, citrus-led style.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhere can I buy Pueblo Viejo wholesale in Australia?\u003c\/summary\u003e\u003cp\u003e3Two1 Drinks is the Australian distributor. Wholesale enquiries via our \u003ca href=\"\/pages\/wholesale\"\u003ewholesale page\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"threetwo1-section\" style=\"text-align:center;\"\u003e\n  \u003ca href=\"\/pages\/wholesale\" class=\"threetwo1-cta\"\u003eOrder Wholesale\u003c\/a\u003e\n  \u003ca href=\"\/collections\/pueblo-viejo-tequila\" class=\"threetwo1-cta threetwo1-cta--outline\"\u003eShop the Range\u003c\/a\u003e\n\u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Pueblo Viejo Tequila\",\n  \"url\": \"https:\/\/www.tequilapuebloviejo.com\",\n  \"description\": \"100% agave Highlands tequila produced by Casa San Matías in Los Altos de Jalisco. Brand introduced in 1986 by the family tequila house founded in 1886. Distributed in Australia by 3Two1 Drinks.\",\n  \"foundingDate\": \"1986\",\n  \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Los Altos\", \"addressRegion\": \"Jalisco\", \"addressCountry\": \"MX\"}\n}\n\u003c\/script\u003e","products":[{"product_id":"pueblo-viejo-tequila-blanco","title":"Pueblo Viejo Tequila - Blanco","description":"\u003ch2 style=\"text-align: center;\" data-end=\"255\" data-start=\"212\"\u003e\u003cstrong data-end=\"253\" data-start=\"216\"\u003ePueblo Viejo Blanco Tequila 700ml\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"314\" data-start=\"256\"\u003e\u003cstrong data-end=\"314\" data-start=\"256\"\u003e🌵 Pure Jalisco Spirit. Crisp, Clean, and Agave-Fresh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"672\" data-start=\"316\"\u003eCrafted in the heart of \u003cstrong data-end=\"365\" data-start=\"340\"\u003eTequila, Jalisco 🇲🇽\u003c\/strong\u003e, \u003cstrong data-end=\"390\" data-start=\"367\"\u003ePueblo Viejo Blanco\u003c\/strong\u003e is a 100% blue Weber agave tequila that captures the true essence of its birthplace. Double distilled for clarity and character, it delivers a \u003cstrong data-end=\"621\" data-start=\"534\"\u003evibrant profile of fresh agave, citrus zest 🍋, white pepper, and herbal brightness\u003c\/strong\u003e, making it a go-to for both sipping and cocktails.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"863\" data-start=\"674\"\u003eAuthentic, approachable, and crafted by \u003cstrong data-end=\"733\" data-start=\"714\"\u003eCasa San Matías\u003c\/strong\u003e—one of Mexico’s oldest distilleries—\u003cstrong data-end=\"793\" data-start=\"770\"\u003ePueblo Viejo Blanco\u003c\/strong\u003e is the bartender’s secret weapon and the agave lover’s everyday pour.\u003c\/p\u003e\n\u003ch3 class=\"\" data-end=\"898\" data-start=\"870\"\u003e🥃 Why You’ll Love It:\u003c\/h3\u003e\n\u003cp class=\"\" data-end=\"1186\" data-start=\"899\"\u003e✔️ \u003cstrong data-end=\"951\" data-start=\"902\"\u003e100% blue agave tequila from Tequila, Jalisco\u003c\/strong\u003e 🌵\u003cbr data-end=\"957\" data-start=\"954\"\u003e✔️ \u003cstrong data-end=\"1017\" data-start=\"960\"\u003eBright and clean with notes of citrus, pepper \u0026amp; agave\u003c\/strong\u003e\u003cbr data-end=\"1020\" data-start=\"1017\"\u003e✔️ \u003cstrong data-end=\"1055\" data-start=\"1023\"\u003eNo additives—pure and honest\u003c\/strong\u003e 🤍\u003cbr data-end=\"1061\" data-start=\"1058\"\u003e✔️ \u003cstrong data-end=\"1132\" data-start=\"1064\"\u003ePerfect base for Margaritas, Palomas \u0026amp; tequila-forward cocktails\u003c\/strong\u003e 🍸\u003cbr data-end=\"1138\" data-start=\"1135\"\u003e✔️ \u003cstrong data-end=\"1182\" data-start=\"1141\"\u003eCrafted by Casa San Matías, est. 1886\u003c\/strong\u003e 🏛️\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1312\" data-start=\"1188\"\u003e\u003cstrong data-end=\"1211\" data-start=\"1188\"\u003ePueblo Viejo Blanco\u003c\/strong\u003e brings \u003cstrong data-end=\"1255\" data-start=\"1219\"\u003eheritage, freshness, and flavour\u003c\/strong\u003e to every pour—without the price tag of a celebrity name.\u003c\/p\u003e","brand":"3Two1 Drinks","offers":[{"title":"Default Title","offer_id":23669564506170,"sku":"PV-BLA-070","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/6876\/1658\/products\/blanco.png?v=1679558080"},{"product_id":"pueblo-viejo-tequila-reposado","title":"Pueblo Viejo Tequila - Reposado","description":"\u003cp\u003ePueblo Viejo is one of the leading brands of tequila in México; consistently delivering the ideal flavour balance and quality, Pueblo Viejo Tequila is the authentic tequila experience. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAppearance\u003cbr\u003e\u003c\/strong\u003eThe PV Reposado has a distinctive straw colour, clean and transparent with golden hues and a medium high body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma\u003c\/strong\u003e\u003cbr\u003eThere is a distinct aroma of floral citric blossoms, caramel, butter and ripened fruits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e\u003cbr\u003eThe palate confirms the aromas of butter and ripe fruit; pepper and cinnamon flavours balance the sweet cooked agave and fruit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e\u003cbr\u003e100% Agave\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClass:\u003c\/strong\u003e\u003cbr\u003eReposado\u003c\/p\u003e\n\u003cul id=\"infos\"\u003e\n\u003cli\u003eAlcohol content : 38%\u003c\/li\u003e\n\u003cli\u003eBottles content: 700mL\u003c\/li\u003e\n\u003cli\u003eOrigin : Mexico\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"3Two1 Drinks","offers":[{"title":"Default Title","offer_id":23669564538938,"sku":"PV-REP-070","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/6876\/1658\/products\/Tequila.png?v=1679558017"},{"product_id":"pueblo-viejo-tequila-anejo","title":"Pueblo Viejo Tequila - Anejo","description":"\u003cp\u003ePueblo Viejo is one of the leading brands of tequila in México: consistently delivering the ideal flavour balance and quality, Pueblo Viejo Tequila is the authentic tequila experience. \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eAppearance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe PV Anejo has a soft orange hue that resembles a mild sunset. Through the light is bright and transparent with an amber tone. Medium high bodied.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma\u003c\/strong\u003e\u003cbr\u003eYou can perceive the sweetness of seeds , vanilla and toasted almonds . Other notes as chamomile , ripe orange and peach, are also present.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e\u003cbr\u003eThe sweetness of oak, vanilla, dark chocolate, roasted almonds is appreciated at the palate. The finish of long dried fruit can be tasted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e\u003cbr\u003e100% Blue Agave\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClass: \u003c\/strong\u003e\u003cbr\u003eAñejo\u003c\/p\u003e\n\u003cul id=\"infos\"\u003e\n\u003cli\u003eAlcohol content : 38%\u003c\/li\u003e\n\u003cli\u003eBottles content: 700mL\u003c\/li\u003e\n\u003cli\u003eOrigin : Mexico\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"3Two1 Drinks","offers":[{"title":"Default Title","offer_id":23669564637242,"sku":"PV-ANE-070","price":74.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/6876\/1658\/products\/anejo.png?v=1679558060"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/6876\/1658\/collections\/Screen_Shot_2021-06-03_at_2.12.05_pm.png?v=1676866412","url":"https:\/\/www.3two1.com.au\/collections\/pueblo-viejo-tequila-australia.oembed","provider":"3Two1 Drinks","version":"1.0","type":"link"}