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3Two1 Drinks Editorial
Bartender's Corner
Brand stories, trade education and 2026 trend reports from Australia's premium spirits and liqueur distributor. Built for working bartenders, venue managers and curious drinkers.
By 3Two1 Drinks Team
Brand Stories
The houses behind the bottles in your back bar. Founders, geography, distillation, ownership — and why each of them matters when you pour.
A pharmacy in Angers, 1885
Brand Story · Giffard
From a hot Angers summer in 1885 to five generations of family-owned French liqueur making. The Menthe-Pastille origin story, the Loire Valley terroir, and why Giffard sits on every great back bar.
9 min read · Giffard, France
Patented 1670, distilling since 1741
Brand Story · Worthy Park
Patented in 1670, distilling since 1741, owned by one family since 1918. What "single estate" actually means in Jamaican rum, and why Rum-Bar and Worthy Park Single Estate Reserve taste the way they do.
10 min read · Worthy Park, Jamaica
A 1929 Havana bolero, bottled
Brand Story · Black Tears
The first-ever Cuban spiced rum, named after a 1929 bolero about heartbreak. The Lágrimas Negras connection, the Cuban cacao-and-coffee spice blend, and why bartenders are pouring it instead of Captain Morgan.
8 min read · Black Tears, Cuba
Trade Education
The working-bar playbooks. Spec sheets, label-reading, cost-per-drink maths, and the bartender-tested techniques behind your menu.
Cost-per-drink: $0.45
Trade Education · Venue Managers
A venue manager's playbook for cocktail syrups: cost-per-drink maths, batch prep, when to make in-house vs. buy branded, and the six syrups every Australian bar should start with.
8 min read · For venue managers
NOM, blanco, reposado, añejo
Trade Education · Tequila
Blanco, reposado, añejo, NOM numbers, additive-free production — how to read a tequila label and pour the right one. Featuring Arette, Casa San Matías, Pueblo Viejo and La Dama.
10 min read · Tequila category
Orders up 300% since 2022
Trade Education · Espresso Martini
Espresso martini orders are up 300% on 2022. Five bartender-led upgrades using Giffard Vanille, Cacao Brown, Worthy Park rum and Black Tears — no extra Kahlúa required.
8 min read · Espresso martini
Trends & the 2026 Outlook
What's actually selling. Where the category is moving. Built from IWSR data, Sydney and Melbourne menu analysis, and live wholesale numbers from the 3Two1 portfolio.
Low-ABV. Mezcal. Rum revival.
Trend Report · 2026 Outlook
The Australian on-premise trend report for 2026 — low-ABV spritzes, the Martini Renaissance, mezcal vs tequila, the rum revival, and the disappearance of generic modifiers.
11 min read · 2026 outlook
10 bottles · 30+ menu cocktails
Trend Report · Liqueurs
The ten Giffard liqueurs Australian bartenders are actually putting on menus in 2026, ranked by velocity through our wholesale system. With venue use-cases, drink builds and pairings across the 3Two1 portfolio.
9 min read · Top 10 list
Want any of these brands for your venue?
3Two1 Drinks is Australia's premium spirits and liqueur distributor — exclusive AU distributor for Giffard, Worthy Park, Black Tears, Casa San Matías, Pueblo Viejo, La Dama, Arette and more. Trade pricing, masterclasses, menu consults and printable spec sheets available for every brand we stock.
Open a wholesale account Talk to our trade team
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